Boomers Are Gravitating to Dating Software Catering to More Mature Daters

Boomers are seeking really love and progressively turning to matchmaking apps to do it. But Tinder isn’t necessarily what they’re looking for.

BBC stated that the class with the biggest growth for online dating app use tend to be 18-24-year-olds and those over 50. Between 2013 and 2015 when Tinder began to leave, online dating sites tripled the more youthful demographic and doubled for all elderly 55-64, according to Pew analysis Center.

But earlier daters were discovering challenges in using prominent programs like Tinder that still appeal to younger consumers. Like, whenever Tinder established its advanced paid solution, the business charged a lot more for older people, which brought about an outcry. Some online dating apps don’t let men and women over 50 sign-up at all, very boomers happened to be sometimes needing to rest about their ages or check for another platform. 

Apps like Lumen, a UK-based software for more mature singles, registered the image to contend with online dating software overlooking as well as disregarding this demographic. As boomers had been in addition starting to be more attached with their particular smartphones, Lumen noticed a way to appeal to these tech-savvy daters trying to find love.

In the 1st season, Lumen gathered 1.5 million users. 

Now other online dating platforms are soon after Lumen’s lead. Treatments like OurTime and Silver Singles began as market online dating web pages, but I have today produced their very own programs to fully capture this developing marketplace. OurTime features observed a 146per cent escalation in energetic consumers prior to now 2 yrs, and 63% of the members have actually signed up over their unique mobile phones, according to BBC.

A lot of women daters also have complained that men how old they are use dating applications to get women twenty and even thirty decades more youthful, so that they wanted a passionate service where they had more possible opportunity to fulfill folks how old they are who were finding someone more age-appropriate. 

Charly Lester, creator of Lumen, informed BBC: “Another reason we started the app is the fact that women had been worrying that men their very own age don’t like to date all of them more, they planned to date considerably more youthful.”

Nonetheless she mentioned that older men are more interested in discovering a committed relationship than older females, that happen to be searching for company and liberty.

Another obstacle the older generation of daters is actually handling is the frequency of scammers on internet dating programs. Many daters have lost cash, some actually their existence cost savings, over an online romance that was with a fake profile. Numerous don’t understand they might be being cheated until its too-late, right after which are embarrassed to report it.

Over-50 daters are a major a portion of the online dating app industry, meaning there might be even more competition for those consumers whilst keeps growing.


Créa Stone